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Winnebago Industries introduces SIRIUS satellite radio in most 2004 models (July 31, 2003) — Winnebago Industries, Inc. a leading motor home manufacturer, and SIRIUS, known for delivering commercial-free music and premium audio entertainment, have collaborated to offer SIRIUS Satellite Radio in most of Winnebago Industries' new 2004 motor homes. A SIRIUS receiver is included as standard equipment on Winnebago Industries' top-of-the-line Ultimate Freedom, while it is optional on the majority of the Company's other Winnebago, Itasca, Rialta and Ultimate brand motor homes. SIRIUS offers over 100 streams of digital entertainment, with 60 commercial-free, original music streams. High orbit satellites deliver clear satellite programming anywhere in the U.S., and the SIRIUS receiver has full scrolling capabilities that show artist names and song titles. This upgrade includes a one-year prepaid subscription on select models. "Winnebago Industries' is excited to make SIRIUS available to our valued customers," said Winnebago Industries' Chairman, CEO and President Bruce Hertzke. "This new system is just one more way we can enhance their RV lifestyle experience." "SIRIUS is excited to partner with Winnebago Industries, a proven technology leader in the RV industry," said Joseph P. Clayton, President and CEO of SIRIUS. "We believe that our commercial-free music and premium programming will perfectly complement the needs of Winnebago Industries' motor home buyers."
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